At my college, Greek life is called a “collegian” instead of a sorority, and I joined the Indians as a freshman. Despite loving the collegian and the friends I’ve made here, I really dislike their logo. Not only did the American “Indian” look white, it was a man…for a women’s collegian. The collegian dates back to the 70s, and back then all mascots were men regardless of the type of collegian (to mimic college sports teams, supposedly) and more modern collegians have more female representation, but we don’t.

So while I was league rep, I decided to propose a new logo that was more ethnically accurate and women representative. While the college has it on file somewhere, they told me that they tend to update the collegian mascots in batch because of the high cost to replace all the branding across campus. With the political controversy around valid American Indian representation, I doubt my collegian will survive a rebrand, but one can hope.

I tried to keep to the same art style and colors as the original mascot, but with a younger, feminine face and a slightly darker and redder skin tone. Even if it never gets used, it was really enjoyable to do.

This is a screenshot of the original. Looking at it now, I wonder if the green hair just makes the skin color look even more caucasian. If I were to redo my own rebrand, I’d go even darker than what I did for more contrast.